Coca-Cola has unveiled a new flavour for its Glaceau Vitaminwater drink called Connect, after a promotion run on social network site Facebook.
The drink, available in the US from March, carries Facebook branding and descriptive text, using references to untagging, friend requests and photo stalking.
Connect is the result of a competition run on Vitaminwater’s Facebook site, where consumers were invited to design their own flavours. The activity was promoted by a YouTube ad featuring NBA star Steve Nash, a brand ambassador for Vitaminwater in the US.
The promotion launched in September, with Facebook users invited to vote for their favourite flavour in a “flavour creator lab”.