Social networking sites are an effective communication tool for building your brand.
Profiles on sites like Twitter and Facebook are simple to setup, easy to use and they are free.
Social networking enables you to expand your reach to customers and potential customers. They also enable you to stay in touch with thousands and thousands of users with the click of a mouse. This will drive your brand and help you to communicate more effectively.
By keeping information interesting and relevant you will ensure a captive audience who will be driven to your website where you will have the opportunity to show your offering on a more detailed level.