CRICKET South Africa yesterday announced that global brand KFC is its new sponsor for mini-cricket, the entry point to the game.

CSA chief executive Gerald Majola said it was a major boost for the game to have an international brand such as KFC on board at a critical level of the game. A great marketing initiative.

“CSA has doubled cricket’s capacity over the past 10 years and we (aim) to accelerate this growth even further over the next decade,” said Majola.

“KFC has committed for five years with an option for a further five years, which is an exceptional investment.

“This means we can plan and expand over the next 10 years at the entry level of the sport for players, coaches and administrators.”
KFC managing director for Africa Keith Warren said his company was excited to partner CSA on the programme.

“As a supplier to CSA and the Proteas over the last two years, we have come to develop a great admiration for the quality of the people involved in the game and the professional approach with which they tackle their roles.

“Mini cricket is no exception and while we remain deeply respectful of the work done to date, we cannot wait to develop a plan together with CSA to take this property to its full potential.” — Sapa

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