A recommendation from someone familiar and trust-worthy is the easiest way to secure a sale. Here are four word-of-mouth marketing strategies you can use:

1. Leverage existing social networks. Online communities have a tightly united group of users who can help to increase brand awareness for your product.

2. Identify influencers. Look for individuals who are trend-setters or authorities on a specific topic.

3. Target these influencers and build a relationship with them and market through their existing sphere of social influence.

4. Industry marketing. Focus on the people who can build your brand. Make your mark within a niche community to build relationships.